Other rewards · By Patrick Karsh ·
Rove has added JetBlue's TrueBlue program as a transfer partner. Rove Miles now move to TrueBlue points at 1:1, and Rove is paying a 20% bonus on transfers through November 14, 2026.
Rove announced the partnership on October 15 in a release carried by The Wise Marketer. Rove's home page now lists JetBlue TrueBlue among its 22 transfer partners. The Points Guy reported the same terms the same day.
What Rove is
Rove is a rewards app, not a bank. Members earn Rove Miles by booking flights and hotels through Rove, and by shopping and dining with its partner merchants. Rove says it offers this without the need for a travel credit card.
The miles then move to airline and hotel programs. Rove's partners include Air Canada Aeroplan, Air France-KLM Flying Blue, Qatar Airways Privilege Club, Japan Airlines, Turkish Airlines, Virgin Atlantic and now JetBlue.
The launch bonus
According to Rove's release, the 20% bonus applies to eligible transfers through 11:59 p.m. ET on November 14, 2026. During the offer:
- 1,000 Rove Miles become 1,200 TrueBlue points.
- 10,000 Rove Miles become 12,000 TrueBlue points.
- 25,000 Rove Miles become 30,000 TrueBlue points.
To work backward from an award, divide the TrueBlue points you need by 1.2. A 12,000-point JetBlue award would need 10,000 Rove Miles.
"Transferable rewards should make travel easier, not more complicated," said David Feldman, head of loyalty at Rove, in the release.
How TrueBlue points work
TrueBlue is a revenue-based program. The points needed for a JetBlue flight move with the cash fare, so cheap fares cost fewer points. That makes TrueBlue easy to price. Look up the flight on JetBlue's site, switch the view to points, and you have the cost.
Rove's release notes that TrueBlue points do not expire and that JetBlue-operated award flights have no blackout dates. The Points Guy adds that TrueBlue points can also be used on some partner airlines, including Icelandair and Qatar Airways.
Our TrueBlue page shows how we value the points.
Is this a good use of Rove Miles?
It depends on what else you could do with them. Rove's other partners include programs where a few miles can go a long way on long-haul business class. TrueBlue's fixed link to cash fares means you will rarely get a huge return. But you will rarely get a poor one, either.
That makes TrueBlue a good fit for a few cases:
- You fly JetBlue from the Northeast or Florida and want simple domestic trips.
- You have a small Rove balance that is short of a long-haul award elsewhere.
- You want points that do not expire while you plan.
Rove is also running bonuses of 50% to Japan Airlines and 40% to Flying Blue through October 31. If you are weighing a transfer this month, compare those first.
Rules to know
Rove's site says it does not guarantee award space with its partners. As with any transfer, the points cannot come back once they move. Search for the JetBlue flight first, note the points price, and move only what you need.
JetBlue also has other transfer partners. Our guide to moving Wells Fargo points to JetBlue walks through the same booking-first checks.
My take
I like TrueBlue as a simple, steady option, and the 20% bonus helps. I would still look at Rove's JAL and Flying Blue bonuses before moving miles to JetBlue this month. For a short domestic hop, though, TrueBlue is hard to beat for ease.