KM Malta Airlines relaunches its loyalty program as KMrewards, with SkyBux on everyday spending
The program's 140,000-plus members can now earn and spend SkyBux with local partners such as Bolt and Hard Rock Café, as well as on flights.
KM Malta Airlines has relaunched its loyalty program as KMrewards, with a new app and a network of local partner brands where members can earn and spend SkyBux, the program's currency. The airline announced the launch on Nov. 9, 2026. It says the program already has more than 140,000 members. The big change is that SkyBux are no longer tied only to flying: members can now earn them on everyday purchases in Malta and Gozo, and spend them with partners or on KM Malta Airlines flights.
The details below come from KM Malta Airlines' press release.
What changes for members#
According to the airline, the new KMrewards brings these changes:
- A new app. Members can browse partner brands, track their SkyBux balance and manage rewards in one place. It is on iOS and Android.
- More ways to earn. Members earn SkyBux on purchases with partner brands, plus flights and extras with KM Malta Airlines.
- More ways to spend. SkyBux can go toward eligible partner purchases or KM Malta Airlines flights.
- Existing perks stay. The airline says members keep access to their current airline rewards and membership benefits.
The release does not give earning rates, redemption values or the cost of an award flight in SkyBux. Check kmrewards.mt or the app for those details before counting on a set value.
The launch partners#
KM Malta Airlines named these first partners:
| Type | Partners |
|---|---|
| Rides and rentals | Bolt, Burmarrad Group (Rentals), Enterprise Rent-a-Car |
| Food and drink | Amami, Blu Beach Club, GROM, Hard Rock Café, Matto |
| Food and drink | Nine Lives, Tanvi, Westreme |
The airline says more businesses will join in the coming weeks and months. Local companies can sign up through a form on the KMrewards partner site.
Who runs the platform#
KMrewards runs on Euno, a loyalty platform from a company called East2. The airline says Euno connects directly to shops' point-of-sale systems, which lets new partner brands join faster. KM Malta Airlines is Euno's launch customer. Stephen Bartlett-Bragg, co-founder and director of East2, said that as the company takes Euno beyond Malta, KMrewards members will gain access to partner brands in other places too. No timeline or list of those places was given.
Why the airline is doing this#
The KMrewards launch follows a pattern seen at many airlines, from Emirates to Air India, of building loyalty programs that earn on everyday spending rather than just flights. Points Frog covered a similar move last week when Air India opened The Maharaja Shop.
David Curmi, the airline's executive chairman, said in the release: "KMrewards represents an exciting new chapter in how we engage with our members." He added that the airline wants to bring members, local businesses and visitors together through rewards that fit how people live, shop and travel.
The airline also announced its new KMrewards on X on launch day.
What it means for you#
For people who live in Malta or Gozo, KMrewards gives them a way to build up SkyBux without flying often. A ride with Bolt or a meal at a partner restaurant can now add to a balance that goes toward a flight.
For visitors, the value is less clear. The release says nothing about earning SkyBux on partner airlines or moving them to other programs. Until the airline publishes rates and award prices, think of KMrewards as a local rewards app with a flight option, rather than a currency to collect from abroad.
Sources#
Cite this article
Patrick Karsh. “KM Malta Airlines relaunches its loyalty program as KMrewards, with SkyBux on everyday spending.” Points Frog. Published 2026-11-09. https://www.pointsfrog.com/news/km-malta-airlines-kmrewards-skybux-relaunch-partners
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