Air India opens The Maharaja Shop, where Maharaja Club members earn points on everyday purchases

Air India has opened The Maharaja Shop, an online store where Maharaja Club members earn Maharaja Points on eligible purchases. The airline announced it in a Nov. 5, 2026, press release. Points earned there can go toward Award Flights and Cabin Upgrades on Air India.

The shop is open only to Maharaja Club members. Anyone else has to join the free program first.

What you can buy#

Air India says the store carries a curated set of Indian and global brands. The categories it lists are:

• Electronics
• Luggage and travel accessories
• Fragrances
• Home essentials and wellness
• Watches and jewelry

Members get free shipping on eligible orders, according to the release.

The store also sells Air India merchandise that the airline says is available nowhere else. That includes Maharaja magnets and collectibles, aircraft-style keychains, lapel pins, postcard sets, coaster sets and travel items. Those purchases earn points too, as long as they are eligible.

What Air India hasn't said#

The release does not give an earning rate. It does not say how many Maharaja Points a rupee spent will earn, or whether rates differ by brand or category. It also does not name the brands in the store.

That gap matters. A shopping portal is only worth using if the points it pays are worth more than a discount or card reward you could get elsewhere. Until rates are visible, check the points shown on each product before you buy. Compare the price with what the same item costs at other stores.

Why Air India is doing this#

Sunil Suresh, Air India's head of loyalty, e-commerce and marketing, said in the release that Maharaja Club is growing into a full lifestyle loyalty program that rewards members "well beyond their travel journeys." He said the shop helps members "earn Maharaja Points more frequently."

Airlines like everyday earning because members who rarely fly can still build a balance. Many large programs run shopping portals for the same reason. The difference here is that Air India runs a store with its own product selection, rather than only linking to outside retailers.

Where Maharaja Points can go#

Air India says members can earn points with Air India, Air India Express and more than 100 partners. Those partners span airlines, hotels, retail, lifestyle and financial services.

Members can redeem points on Air India, Air India Express and 25 Star Alliance partner airlines. Air India also says members get tier benefits worldwide and access to more than 1,100 lounges, depending on status.

The shop is one of several recent changes to the program. Points Frog has covered Air India's status partnership with Standard Chartered and its plan for a co-branded card with SBI Card.

How to use it#

1. Join Maharaja Club if you are not already a member.
2. Sign in and open The Maharaja Shop through Air India's site.
3. Check the points shown for each product before you buy.
4. Compare the cash price with other stores, since points don't help if you overpay.
5. Keep your order details until the points post to your account.

The bottom line#

The Maharaja Shop gives Air India members another way to earn points without flying. Its value will depend on the earning rates and prices, which Air India has not published in its announcement. For now, it is most useful for members who already planned to buy one of the listed items, or who want Air India merchandise.

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