The offer
Hilton Honors has never sold points this cheaply. From October 7 through 11:59 p.m. Eastern on November 21, 2026, purchases of 5,000 base points or more earn a 120% bonus. Hilton's list price is $10 per 1,000 points, so $10 now buys 2,200 points, which is 0.45 cents each. Hilton's usual best sale is a 100% bonus, which works out to 0.5 cents, and it has run that offer several times a year. This is the first time the bonus has gone above 100%, as The Points Guy and MileLion both noted when it launched.
The annual purchase cap has been raised to 240,000 base points for the promotion. Bonus points do not count against it, so the maximum spend is $2,400 for 528,000 points. Purchases go through the buy points page and are processed by Points.com, which means the charge codes as a general purchase rather than a hotel stay, so a card's hotel bonus category will not apply. Points post within 48 hours, purchases are non-refundable, and purchased points do not count toward elite status. The offer may be targeted; a few members report seeing a lower bonus after logging in.
When buying makes sense
Our rule for any points sale is the same: buy only for a redemption you can price today. Hilton points are commonly valued at 0.5 to 0.6 cents, so 0.45 cents is a small discount to typical value, not a windfall. Where the math turns in your favor is on stays where the cash rate is high relative to the points price.
The classic case is a five-night award stay, because Hilton gives elite members the fifth night free on standard room awards. A resort charging 95,000 points a night on a holiday week costs 380,000 points for five nights, or about $1,710 at the sale price, against a cash rate that can run $600 a night or more before tax and resort fees. Award stays also waive resort fees at most properties, which widens the gap. The other case is a specific aspirational hotel, in the Maldives or Bora Bora, where cash rates are four figures and points prices are capped by Hilton's own ceiling.
When it does not
If you are buying to top up a few thousand points, a 120% bonus still means paying 0.45 cents for points you could earn at a far lower effective cost by putting the stay on a Hilton credit card, which earns 14 points per dollar at Hilton hotels on the Aspire card. And if you do not have a stay in mind, buying 528,000 points because they are cheap is buying a $2,400 liability that only Hilton can redeem.
Buyers outside the US should check the tax line: Canadian and Quebec residents pay GST, HST or QST on top.
Compared with Marriott
Marriott is running a 55% bonus on purchased points through November 23, which prices Bonvoy points at about 0.81 cents, as we explain in our Marriott buy-points piece. The two currencies are not comparable point for point; Hilton awards cost roughly three times as many points as Marriott's for similar hotels. What matters is the cents-per-point you get back on the stay you want, and for Hilton that bar is now 0.45 cents.
The deadline
The sale closes at midnight Eastern on November 21. If you have a Hilton award stay in the next year that you cannot cover with points you already hold, price it this week, buy exactly what the booking needs, and book it before the award space moves.