Emirates Skywards and SHARE now swap points both ways, but the rates favor one direction

Emirates Skywards and SHARE, the shopping rewards program of Majid Al Futtaim, now let members swap points both ways. You can turn SHARE points into Skywards Miles, or Skywards Miles into SHARE points, once you link the two accounts in an app. The rates are lopsided, and that tells you which way the swap makes sense.

Emirates announced the deal in a press release dated Nov. 10, 2026. Skywards is the loyalty program of both Emirates and flydubai.

The conversion rates#

Here is how the two directions compare, based on the Emirates release:

Direction	You give	You get
SHARE to Skywards	2 SHARE points	1 Skywards Mile
Skywards to SHARE	5 Skywards Miles	1 SHARE point

Each conversion can be from 2,000 up to 150,000 points per transaction, according to the release.

Do the round trip and you can see the gap. If you turned 10,000 SHARE points into Skywards, you would get 5,000 Miles. Turning those 5,000 Miles back would give you only 1,000 SHARE points. So this is not a place to park points and move them back later. Pick a direction and use it for a real goal.

Who this is for#

This partnership is built for people who live in or often visit the Gulf. SHARE covers more than 16 million members across the UAE, Saudi Arabia, Egypt, Oman and Kenya, the release says. Members earn and spend across more than 5,000 stores, brands and experiences in the Majid Al Futtaim group.

The release names Carrefour, VOX Cinemas and Ski Dubai as places where SHARE spending could now lead to Emirates or flydubai flights. Darren Taylor, a senior vice president at Majid Al Futtaim, said "a weekly Carrefour shop, a visit to VOX Cinemas or a day at Ski Dubai can now take you closer to your next Emirates or flydubai journey."

Skywards Everyday, the Emirates app for earning Miles on daily spending, has 40 million members, according to Emirates. It already links to brands such as noon Food, Costa Coffee and BinSina Pharmacy in the UAE.

How to link and convert#

The steps in the release are simple:

1. 1Join bothhold an active SHARE account and an Emirates Skywards account
2. 2Linkconnect them in the SHARE app or the Skywards Everyday app
3. 3Convertmove between 2,000 and 150,000 points in one transaction
4. 4Usebook Emirates or flydubai with Miles, or spend SHARE points in Majid Al Futtaim stores

Source: Emirates

The release says members can convert "at any time, within the per-transaction limits." It does not mention a fee, and it does not say how long a conversion takes to post.

Which way makes sense#

For most points collectors, the SHARE to Skywards direction is the interesting one. Grocery and mall spending can now feed an airline account. That can help you top up a balance for an award seat.

The other direction is a poor deal on its face. Five Miles for one SHARE point means you give up a lot of travel value for a store reward. It might still help if you have a small, stranded Skywards balance you will never use for flights. Even then, check what those SHARE points buy before you convert.

Dr. Nejib Ben Khedher, divisional senior vice president for Emirates Skywards, said the deal gives members "a wider choice of rewards" by linking two of the UAE's biggest homegrown loyalty programs.

Reaction on X#

Emirates promoted the partnership on its own X account on Nov. 10.

View this post on X

Regional travel news accounts also shared it the same morning.

View this post on X

What to do now#

If you shop at Carrefour or other Majid Al Futtaim brands, link your SHARE and Skywards accounts now. Then watch your SHARE balance. Once it is close to what you need for an award, convert it at 2 to 1 and book. Keep the conversion to the amount you need, since moving points back costs far more.

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