Bank of America adds a free 90-day Erewhon membership for its $100,000 BofA Rewards tiers

Bank of America is giving its wealthier banking customers a free 90-day Erewhon membership. The offer is for BofA Rewards members in the Preferred Honors and Premier tiers. Those tiers start at $100,000 and $1 million in combined balances. Erewhon is the high-end Southern California grocery chain.

Bank of America announced the perk on Nov. 10, 2026, in a press release. It is the second lifestyle benefit for these tiers to make news this week. On Monday, points blogs reported that the same members can match to GHA DISCOVERY Titanium status for free.

What members get#

The release lists these Erewhon membership benefits:

• 10% back on in-store purchases, paid as $1 for every $10 spent, to use on future Erewhon purchases
• A free member drink each month, available from the 1st to the 14th
• 25% off select brands in store
• 10% off online orders at ship.erewhon.com
• Exclusive offers from other lifestyle brands

Premier members, the $1 million tier, can also pick one of three welcome gifts made for this deal. The choices are a blue Erewhon Traveler Bag, a set of Erewhon pantry items, or a health and wellness assortment.

Who qualifies#

BofA Rewards is Bank of America's free loyalty program for customers with an eligible personal checking account. Your tier depends on your combined average balance in qualifying deposit and Merrill investment accounts.

Tier	Combined balance	Erewhon offer?
Member	No minimum	No
Preferred Plus	$30,000	No
Preferred Honors	$100,000	Yes
Premier	$1,000,000	Yes, plus a welcome gift

You do not need a Bank of America card to use the membership, the bank says. You just give your phone number at checkout.

How to sign up#

Eligible members open the Lifestyle Benefits section in the BofA Rewards hub and follow the prompts. The bank says no payment details are needed, and the membership does not renew on its own after 90 days.

If you already pay for Erewhon, you can still use the offer. Bank of America says Erewhon will add 90 days to your current annual membership. You must sign up with the email tied to your existing Erewhon account.

What it's worth#

The value depends on where you live. Erewhon has 15 stores, all in Southern California, per the release. If you are not near one, the 10% off online orders is the main benefit. Bank of America does not say whether online orders ship outside California.

For a Los Angeles shopper, the math can add up. Someone who spends $300 a month at Erewhon would get about $90 back in store credit over three months, at the stated $1 per $10 rate. That is before the monthly drinks.

The offer does not earn credit card points or miles, so it does not change how you should pay. If you have a card with a strong grocery category, check whether it codes Erewhon as a grocery store before you shop.

The bigger picture#

Bank of America is building BofA Rewards into more than a banking program. Shikha Narula, Head of Consumer Deposit Products and Rewards at Bank of America, said in the release: "Our partnership with Erewhon reflects how we're continuing to evolve the program, bringing members access to sought-after lifestyle benefits that go beyond traditional banking rewards."

For points fans, the more valuable perk is still the reported GHA Titanium match. But both offers show the same thing. Keeping $100,000 with Bank of America and Merrill now comes with travel and lifestyle perks, along with the credit card rewards bonuses the bank says eligible members can receive.

What to do now#

If you are a Preferred Honors or Premier member near an Erewhon, activate the 90 days when you know you will shop there. The membership lasts only 90 days, so it makes sense to wait until a stretch when you will be home and shopping.

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